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(904) 385-4217

 

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We have established Realtor fees which are more “user-friendly” than those of many traditional companies. We consider time, expertise and actual expenses when pricing our services. We are able to save on our expenses because we follow good business practices and have developed a profitable business model. We don’t believe we should charge our sellers for the “wastes” which result when a company doesn’t control it’s own costs. By controlling our costs we can pass the savings on to our customers. The result is we have satisfied customers who do future business with us and the result is we – and YOU – make more profit when we sell your home.

Homeowner move-up Program    5% of sales price

Sales price up to $60,000            7% of sales price

Sales price $60,001-$200,000    6% of sales price

Sales price $200,001 $ up        5.5% of sales price

Fee-based  $2,000 at listing and 4% of sales price

For sale by owner    $100 at contract & 1% of price

  Show me the Money: Where does the commission go?

Here are two examples for a $200,000 price

A tradition company lists the home:

Commission of 6.5                         =   $13,000
Co-op commission of 3%             =   $  6,000

The listing company keeps .5%
as MLS fee, office fee, etc.             =   $ 1,000

The listing company keeps 50%
of the remaining listing comm.     =  $   3,000

Listing agent on a 50% split          =   $  3,000

Selling company keeps 50%        =   $  3,000
Selling agent on a 50% split         =   $  3,000

A progressive company lists the home:

Commission of 5%                        =  $10,000
Co-op commission of 3%             =  $   6,000

Listing agent paid on 90% split   =  $   3,600

Listing company keeps 10%       =   $     400

Selling company keeps 50%       =   $  3,000

Selling agent on a 50% split        =   $  3,000

Virtually every real estate company in our area employs agents as  “Independent Contractors”. That means they  receive NO wages or salary or company benefits such as health  insurance. They are paid ONLY by commission and ONLY after the transaction closes. 

The commission the seller pays at closing is divided between the listing company and the selling company  - traditionally the "cooperative commission" to the selling company is 3% - and then it is  divided again between the individual companies and their agents according to a pre-determined “split”. 

An individual agent's "split" can be negotiated if that agent has sufficient experience and/or production to allow them negotiating strength with the company. Traditional companies “split” the commission 50% to 60% with the agent and pays the base office overhead expenses and company advertising. More progressive companies have splits of 70% to 100% and charge monthly desk and management fees and the agent pays advertising and most or all business expenses. The more progressive business model is regarded as being more accountable since the agent has significant monthly bills to pay and MUST sell houses in order to stay in business. 

So when you see a large amount of commission on your expense sheet, you should remember that it is being divided several times to pay for not only your agent but company overhead, marketing expenses and other costs of doing business.

 

 



The Real Estate Resource, a Florida licensed real estate broker 
5800 Beach Blvd, B-183, Suite 203, Jacksonville, Florida 32207  (904) 385-4217
copyright Corbin Publications 2000-2010 all rights reserved

 

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